A Ladder To Enhance Your Google Knowledge Graph Results
September 5, 2017, Posted by: Admin, Category: Organic SEO
What is Google Knowledge Graph?
Google Knowledge Graph was announced on May 16, 2012, in the United States and it created a buzz in the search community. It is basically a knowledge base used by Google to boost up its search engines search results.
Google wants to show most accurate search results to the browsers. Knowledge Graph is the technique used for giving information in a direct way. For instance, if you are searching for any famous personality, on the right side of the search Google will show a short biography, pictures, awards, projects were done and some other mandatory details about the person. Location results from Google+ account also influence the results provided by Knowledge Graph.
How does Knowledge Graph work?
- Semantic search: It is a dynamic force behind the understanding of Knowledge Graph. There are several criteria which are considered by the knowledge graph such as synonyms, theory matching, IP location, search context, word variation, and natural language.
- Entity indexation and disambiguation: Google is trying to catalog things such as noun, objects and some other entities. It is a process of mapping.
- User Conduct: Knowledge Graph depends on the user behavior. For instance, if a user searches for “What is a computer” then the graphed Search Engine Results Page (SERP) will come from Wikipedia, not from Google.
How to use Knowledge Graph to obtain more search traffic?
- Use relevant keyword (entity) for content marketing: Knowledge graph is an entity recognition and disambiguation system, so you should think keywords as entities. So it is very important to use keywords that will make Google connect users to your website page, specific to their search queries.
- Use schema markup: It is the most effective way to let Knowledge Graph show your results in the graph box. Since the markup option is available for hundreds of entities, Google may not feature graph data for every schema markup but for some results it definitely will.
- Optimizing for Google + pages: Knowledge Graph draws most of its information from Google +, so if you have optimized Google+ page and you share info related to your business, searchers will easily able to see all your details easily.
- Customer reviews: Google relies on the review text for map search and for creating graph displays. If you have detailed reviews and plenty of information on it, it will provide the most helpful results.
- Wikipedia: As Wikipedia is one of the source data on Knowledge Graph, sharing accurate information regarding your business can be very helpful.
Apart from all these above-mentioned points, remember that Knowledge Graph is less about tricks and more about putting trustworthy marketing efforts. You can use Google Knowledge Graph Search API tool to test your entity gain and other details.