REPUTATION MANAGEMENT (BRAND BUILDING) PACKAGES

 

Online Reputation Management

As consumers and businesses are shifting their research for products and services to the web monitoring for bad press is becoming a growing necessity. What consumers, clients and industry analysts are publishing online about a company, brand, and even company employees, is quickly and easily indexed by search engines and retrieved by the general public that is doing research.

Today it is very easy for anyone to publish information – negative and positive – on blogs, opinion forums and review web sites. Therefore, companies need to be informed immediately when a negative or untrue post, article or review appears so that they can react in a proactive manner to protect their reputation, brand and revenue stream.

 

Monitoring and Tracking

By actively monitoring the conversations that are taking place online, companies can get a good sense of what consumers, clients and industry analysts are saying about their products, services, employees, the competition and track all other related content that is published online. Monitoring user generated content online not only informs companies on what people are saying about their brand, company and what is happening in their industry, but it also helps in gathering competitive intelligence.

Monitoring what people are saying online is crucial to protecting a company's reputation. Search engines, especially, have become dominant reputation aggregators of online forum posts, blog posts, online user reviews and flame sites, because they often give immediate visibility to content that is created with those tools.

 

Tools for Monitoring and Tracking

Through online web tools, companies today have the means to capture, understand and act on the online “conversations” that are occurring about their brand, products and services. Online monitoring typically includes tracking company name, product names, brand names, employee names, competing brand names, industry terms, as well as general industry news.

There are many free and paid subscription web tools available that can be used to monitor the content that is generated by the general public. Some resources cover all social media platforms such as blogs, Twitter, Facebook, forums, and video and photo sharing sites, while others are specific to the social media platform, such as just for blogs or only Twitter. Social media monitoring tools can be used for:

 

Taking Action

The best course of action against negative criticism is to proactively influence what people are saying about a company and brand. It often pays off to correspond directly with the people that are talking about a brand or company online even if their comments are negative to find out where they are coming from.

Actively participating in the conversation and eliminating the negative buzz by becoming a regular contributor to industry-related blogs and online forums can be an effective way to counter bad publicity. Other actions that can be considered to proactively defy bad publicity or repair a damaged customer image are:

 

Online Reputation Management Services

Online reputation management is rapidly becoming an important strategy for many organizations, but tracking and reporting on hundreds of industry blogs, search engines, review sites, news groups, online forums and social networking sites can be a challenging task for an individual or business.

Advanced Media Productions’ experience and expertise in search engine marketing and optimization, online PR and social media marketing can help companies with monitoring, evaluating and responding to consumer feedback and consumer-generated media. Our Online Reputation Management Services are managed by our online marketing specialists who have years of experience in online advertising, PR and search engine marketing. A customized Online Reputation Management program typically includes: